Works

Redphone E-COMMERCE, UI/UX DESIGN, WEB DESIGN, WEB DEVELOPMENT

E-COMMERCE, UI/UX DESIGN, WEB DESIGN, WEB DEVELOPMENT

Redphone

RedPhone is a telecommunications company specialized in business communication solutions, internet services and enterprise connectivity. The project focused on redesigning the company’s digital presence to better communicate its technical expertise, service reliability and customer-first approach while strengthening its position in a highly competitive market.

I led the website design, user experience strategy, interface development and visual refinement, creating a modern digital platform that balances technical information with a clean and intuitive user journey. Every design decision was aimed at making complex telecommunications services easier to understand and more accessible to potential customers.

The visual language combines a contemporary aesthetic with structured layouts, bold typography and carefully organized content that reinforces the company’s professionalism and technological capabilities. Special attention was given to responsive behavior, performance optimization and clear information architecture to improve usability across all devices.

The website was designed to guide visitors naturally through RedPhone’s portfolio of connectivity solutions, business internet services, VoIP technologies and corporate communication products. Strategic calls to action and simplified navigation help users quickly identify the services that best fit their business needs.

Beyond the website itself, I developed a scalable digital framework capable of supporting future marketing initiatives, content expansion and lead generation campaigns while maintaining a consistent and recognizable brand identity across digital channels.

The result is a modern, conversion-focused corporate website that strengthens RedPhone’s online credibility, improves the customer experience and provides a flexible foundation for the company’s continued digital growth.

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Bufete Alvarez BRAND DIRECTION, CONTENT STRATEGY, DIGITAL STRATEGY, SOCIAL MEDIA, UI/UX DESIGN, WEB DESIGN, WEB DEVELOPMENT

BRAND DIRECTION, CONTENT STRATEGY, DIGITAL STRATEGY, SOCIAL MEDIA, UI/UX DESIGN, WEB DESIGN, WEB DEVELOPMENT

Bufete Alvarez

Bufete Álvarez & Asociados is a law firm with more than three decades of experience in complex litigation. The project focused on repositioning the firm through a complete digital relaunch, creating a modern, professional and trustworthy online presence aligned with its legal expertise and long-standing reputation.

I led the website design, creative direction, user experience, visual identity refinement and digital presentation strategy. The goal was to transform a traditional legal practice into a contemporary brand experience capable of communicating authority, clarity and strategic thinking from the very first interaction.

The visual system was built around a sophisticated and understated aesthetic, combining elegant typography, architectural-inspired shapes, neutral color palettes and carefully selected photography to reinforce credibility, professionalism and confidence. Every section was structured to guide visitors naturally through the firm’s services, expertise, publications and consultation process.

The website architecture was strategically designed to simplify navigation while highlighting the firm’s strengths, including over 35 years of experience, key practice areas, legal publications and client-focused service principles. Special attention was given to content hierarchy, conversion opportunities and bilingual accessibility to support both local and international audiences.

Beyond the website, I developed the creative framework for the firm’s relaunch communication, including visual concepts and social media content designed to reinforce the new positioning and maintain a consistent professional image across digital channels.

The result was a cohesive and elevated digital presence that successfully modernized the firm’s image, strengthened its credibility online and established a scalable foundation for future marketing, content publishing and client acquisition initiatives.

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RockPan BRANDING, CONTENT STRATEGY, FOOD PHOTOGRAPHY, SOCIAL MEDIA

BRANDING, CONTENT STRATEGY, FOOD PHOTOGRAPHY, SOCIAL MEDIA

RockPan

RockPan was developed as an artisanal bakery concept focused on handcrafted bread with a strong and memorable identity inspired by rustic textures, warmth and everyday comfort food culture.

I created the branding, visual direction and digital content strategy, building a brand experience that combines homemade authenticity with a bold and modern personality. The project included brand identity development, social media design, product presentation and visual storytelling focused on positioning RockPan as a premium yet approachable bakery concept.

The communication strategy highlighted the texture, freshness and versatility of the bread through highly visual content designed to connect emotionally with customers during breakfast, brunch and casual meal moments.

The goal was to create a bakery brand with strong visual recognition, capable of standing out through appetizing presentation, emotional branding and a cohesive digital presence prepared for future product expansion.

The result was a distinctive and visually consistent brand with strong engagement potential, professional presentation and a scalable foundation for social media campaigns, product launches and commercial growth.

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Incco BRANDING, E-COMMERCE, WEB DEVELOPMENT

BRANDING, E-COMMERCE, WEB DEVELOPMENT

Incco

Content strategy and digital presence focused on positioning INCCO as a specialized provider of solutions for industrial electrical systems.

I developed a digital approach centered on technical clarity, product accessibility and structured navigation, highlighting the company’s solutions, applications and capabilities, while aligning the visual direction with a solid and professional brand identity and ensuring consistent web experience.

The goal was to position INCCO as a reliable and high-performance partner in systems of excitation, control and protection, supporting decision-making for industrial clients and engineering teams.

The result was a stronger digital presence, improved product understanding and a scalable platform prepared for commercial growth and future digital strategies.

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La Lola Restaurante CONTENT STRATEGY, FOOD PHOTOGRAPHY, SOCIAL MEDIA, WEB DEVELOPMENT

CONTENT STRATEGY, FOOD PHOTOGRAPHY, SOCIAL MEDIA, WEB DEVELOPMENT

La Lola Restaurante

Content strategy and digital presence focused on positioning the restaurant as a go-to spot for everyday cravings in Mazatlán.

I developed a content approach centered on variety, promotions and accessibility, highlighting the restaurant’s menu, daily deals and inviting atmosphere, while aligning the visual direction with a fresh and dynamic brand identity and managing consistent social media execution.

The goal was to position the restaurant as a reliable and appealing option for breakfast, lunch and casual dining, driving frequent visits rather than one-time experiences.

The result was increased engagement, stronger customer recall and a steady flow of returning customers.

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Terraza Italiana CONTENT STRATEGY, FOOD PHOTOGRAPHY, SOCIAL MEDIA, WEB DEVELOPMENT

CONTENT STRATEGY, FOOD PHOTOGRAPHY, SOCIAL MEDIA, WEB DEVELOPMENT

Terraza Italiana

Content strategy and digital presence focused on positioning the restaurant as a unique dining experience in Mazatlán.

I developed a content strategy focused on the experience, atmosphere and location of the restaurant, aligning the visual direction with the brand identity and managing social media execution.
The goal was to position the restaurant as an experience, not just a place to eat.

The result was increased visibility, stronger brand perception and a more consistent customer flow.

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